Coda Agency and AGF Launch Green Artist Rider

Alex Hardee Introduces Coda's Green Artist Rider at GEI11

Alex Hardee Introduces Coda's Green Artist Rider at GEI11
Alex Hardee Introduces Coda's Green Artist Rider at GEI11

In response to a growing interest and requests from their Artists, Coda Agency have partnered with A Greener Festival to provide a Green Artist Rider.

The Green Artist Rider has been developed to assist artists, and to encourage a stronger collaboration with promoters and venues. Coda’s Alex Hardee launched the initiative at the Green Events & innovations Conference during ILMC, with the aim to align live music events and tours with the urgent need to:

  • Reduce single use plastics
  • Source good food with low environmental impact and high social benefit
  • Reduce and balance emissions and to eliminate waste.

The Green Artist Rider is designed to match the needs of the artists with the strong movement for venues and promoters to also reduce waste and instil ethical purchasing choices in to their productions, operations and communication. 

AGF – which has worked with over 500 festivals, gigs and events globally regarding green actions across various areas including waste, travel, water, food, procurements and social engagement – says the rider is designed to match the needs of the artists with the movement for venues and promoters to reduce waste and instil ethical purchasing choices in their productions, operations and communications.

Co-Founder Claire O’Neill said “AGF have regularly seen promoter’s “green” actions stop at the dressing room door. We believe this isn’t always the will of the artist nor the failure of the promoter, but simply a lack of communication. The work with Coda on the Green Artist Rider serves as a bridge between artists, promoters and venues, and one part of the puzzle, helping to change old practices into better new ways.”

Over the last year there has been an unprecedented rise in motivation to improve the impact of our actions both ecologically and socially in the music industry, and Coda are taking a front seat for their artists.

The Green Rider is a voluntary opt in service for Coda artists. Existing riders are being adjusted by participating artists where necessary to ensure they align. Support is available from AGF for promoters and venues who are seeking to implement requirements from the rider if they don’t already do so, or who wish to contribute or develop their own actions to make a greener live music industry.

This is the beginning of the process, as Coda’s Green Artist Rider spurs the conversation between all involved sectors of the live music industry. The rider is not a one-way communication but a catalyst for a collaborative creative process. The next step is to monitor the progress and impacts of the rider, and to work together with the broader industry to develop these tools, combining knowledge and experience, collectively overcoming obstacles that arise.

The Green Artist Rider is intended to be open source and AGF and Coda welcome all feedback and use of this rider for other agents, artists and anyone who can find it useful to achieve the purpose of a greener live industry.

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.