This year’s event will see senior players from the world’s biggest spending brands attend as delegates, judges and speakers all looking to learn and discover new opportunities to drive their media and marketing campaigns with a combined budget spend of more than £25bn.

Added to the agenda this week are Rob Rakowitz, global media director of Mars and Alessandra Di Lorenzo, CEO, Forward. Plus Lastminute.com’s internal media agency will all be at this year’s 13th iteration of Festival of Media Global.

The former will chat with ID Comms co-founder, David Indo, about how brands have a responsibility to save the media eco-system, while Di Lorenzo will reveal how advertisers successfully take media planning and buying inhouse, revealing what the biggest challenges are and what an internal brand team should now look like.

The agenda also boasts a collection of the most influential media and marketing figures from brands such as Unilever, P&G, Coca Cola, Formula One and L’Oreal to HSBC, Mastercard, Visa, Adidas and Danone. Their discussion topics will cover: dealing with the complexities of the media landscape; how brands create a challenger marketing strategy; what tools a global media director needs to thrive in 2019; and what the key issues marketer are facing.

Determined to be more than just a conference, organisers moved days to ensure speakers and delegates didn’t have to give up their weekends to arrive for a Monday morning start.

The catwalk-style stage is back and complemented by three interactive zones: Content, Innovation and Sports, while the awards ceremony – celebrating the best in global media excellence – will take guests on an experiential journey designed to allow networking and to avoid them being stuck at a table for four hours.

Alongside the meetings, dinners, sessions and award celebrations, the Festival is also offering eight delegates the opportunity to receive a complimentary life-coaching session with a professional coach, a wellbeing MOT and the opportunity to take part in Roaming Rome (a 5km fun run or walk around the Eternal City to support fearless women across the planet who have been affected by breast cancer).

If that is not enough, companies will also be able to measure how much of a social impact they are having with their campaigns via Givewith, or simply understand how to curate a campaign that drives revenue but delivers social impact.

Other partners include Adobe, Spotify, The Washington Post, Redmill Consulting, Teads and PHD.

Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com