Capita Travel and Events has unveiled a new identity that consolidates the Capita and NYS brands under one new name, Agiito.
The TMC, named the tenth largest in the UK in Europe’s Leading TMCs 2021, says the new identity unites its “extensive experience, people, values, personality and culture”.
“We set out to create a business that changes the way we think, plan and book travel, meetings and events,” says the TMC’s CEO James Parkhouse. “Over the years our people, culture, products, services and propositions have evolved to represent far more than a traditional travel management company.”
Parkhouse continues: “The shared global experience of the pandemic has taught us the importance of adapting to the changing needs of our customers, partners and the industry, and has accelerated us towards our vision to be a business that connects people – whether in-person or virtually.”
Neal Poole, director of marketing, adds: “As we have evolved, our brands began to detract from our personality and culture of our people. We have created a new name, a new brand and a creative identity that envelops the heart of our business – our people.”
The TMC says it continues to be a UK specialist in managing travel, meetings and events that can also work on a global scale.