Nav Moulavi, an event and technologies professional at Canon, discussed the uses of visitor-monitoring technology at events. Using Exposure Analytics’ software at his events, Nav explained the benefits of the award-winning technology, drawing on his own experiences using it.

Visitor-monitoring technology provides information regarding the number of guests, their movements, dwell time and the visitor-flow. It can subsequently demonstrate where best to invest in future events, ensuring better ROI.

As Nav explained, it also allows exhibitors to question organisers on how they receive their data.

Having a stand directly next to the main entrance at an exhibition, Nav expected to see the majority of the large audience he had been told was attending. After only seeing a fraction of this number, Nav questioned the organisers on the source of their data.

The figure was taken from the number of times tickets were scanned to enter the exhibition. However, as visitors were required to scan their tickets each time they entered and left the space, the official number was not based on unique visits.

Visitor-monitoring software provides organisers and exhibitors more accurate information without disrupting the attendees’ experience: badge-scanning, surveys or questionnaires are unnecessary.

Exhibiting can be a financially risky decision but technology such as this allows exhibitors to return to their colleagues and shareholders with reliable information on engagement and visitor-movement. As an organiser, being able to provide this information may sway exhibitors’ decision on whether to return to the next event.

If you are interested in attending future events with Exposure Analytics and Event Industry News, please get in touch.

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Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com