It’s a question more frequently posed than ever before. And it’s hardly surprising when you consider the time and budget constraints of staging physical events. Gavin Newman, Director at Ivent, the UK’s leading virtual event expert, explains how virtual events are perfect for replacing or even complementing a live conference.

In short, the world of business is changing and how we communicate has to adapt to keep up with those changes. Companies increasingly operate on a global scale with a workforce and clients often spanning multiple countries. Our clients tell us that holding a virtual event is not only the most cost effective route to reach a far flung and disparate audience, but it’s actually becoming an expectation as the digital revolution continues to embed in everyday practices.

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Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.