Triple S Sports and Entertainment Group (TSSEG), the leading sports, talent management, digital and marketing agency today announces its latest acquisition, completing the takeover of the multi-award winning luxury celebrity, fashion and corporate events company, Julie Perry Events (JPE).
This significant acquisition marks the latest stage in the growth of TSSEG, the holding company of Triple S International which represents Wayne and Coleen Rooney, Harry Maguire Angus Gunn and numerous other top young footballers.
TSSEG also includes Triple S Communications whose clients include England Manager Gareth Southgate,
Round World Entertainment, ITV’s Soccer Aid for Unicef and Invictus Games Racing, and Red Lantern Digital Media – the sports specialist social and digital media marketing company for Sports rights holders and brands targeting China and other Asian territories.
Red Lantern’s client roster includes The Premier League, The European Tour (golf), International Tennis
Federation, The Wimbledon Championships, The PGA tour, Liverpool FC & West Ham FC, while Triple S Events organises Soccer Aid for Unicef and high profile matches such as the Wayne Rooney Testimonial.
Under the terms of the latest deal, TSSEG acquires all the shares in JPE for an undisclosed amount. Julie Perry will continue as Managing Director of the enlarged business which will retain the JPE brand name and will embrace the current Triple S Events business. All JPE staff will be retained while Julie will also take a seat on the TSSEG management board.
Paul Stretford, MD of TSSEG said: “We are delighted formally to have sealed the long-standing relationship between our two companies with the acquisition of Julie Perry Events.
“Julie and her team have built up an unrivalled reputation for creating and delivering the most memorable destination events both globally and in the UK. Her company’s client list is a veritable who’s who of sports, fashion, entertainment and celebrity as well as high profile corporate business.
“The acquisition of the JPE brand fits perfectly with TSSEG’s growth strategy of offering the fullest possible range of services to our ever-growing client rosters.”
Julie Perry said: “We have worked closely with Triple S for over a decade, and with Paul specifically for over 20 years. Inevitably during that time, we have naturally built up a great deal of understanding of each other’s business.
“The synergies that exist in the areas in which we operate will help take our business to the next stage of its development and progression. Our shared qualities and aspiration of supplying a first class service with a commitment to excellence will ensure that Julie Perry Events remains the first destination when clients are considering which company is best suited to meeting their needs, requirements and standards.”