Global brand experience agency Jack Morton Worldwide has been appointed by international communications company Ooredoo to create its brand experience at Mobile World Congress (MWC).  The experience is the first application of Ooredoo’s refreshed brand which was introduced earlier this year. MWC 2017 is taking place 27 February – 2 March at Fira Gran Via in Barcelona.

Ooredoo’s brand experience showcases the brand’s next-generation solutions and services which demonstrate the incredible progress the company has made in recent years, as it pushes to become a data experience leader across its footprint in the Middle East, North Africa and Southeast Asia.

Ooredoo’s enhanced network infrastructure has enabled the company to introduce a range of innovative services and conduct cutting-edge network research, the results of which visitors to the experience at MWC will be amongst the first to see.

A prime area of focus within the experience is Ooredoo’s research into 5G technology, which will provide the enhanced speeds and improved latency necessary to deliver next-generation mobile technologies. Visitors are taken on a journey from the days of voice and text through to the super-connected era of 4.5G and 5G, now made possible by Ooredoo’s advanced Supernet technologies.

One of the most innovative concepts featured in the experience this year is ‘Ooredoo Rescue’. Using pioneering drone technology stationed on buoys, Ooredoo aims to enable coast guards to respond faster and more accurately to emergencies by providing a live video feed of the situation remotely over the brand’s world-class 4G Supernet and through deploying an emergency raft via the drone. To bring this technology to life at MWC, an inventive interactive experience was created, which utilises an animation of the Ooredoo rescue technology in action, as well as a life-size version of the buoy itself.

Ooredoo’s next generation solutions showcased at MWC also includes ‘Smart Stadium’ – a technology developed with the aim to create integrated systems for stadiums which support ticketing and crowd management, alongside power and safety, all on one platform.

Fatima Al-Kuwari, Senior Director, Brand and CSR, Ooredoo Group, said:

“Through our partnership with Jack Morton, Ooredoo has been able to showcase an experience that compellingly demonstrates our next generation solutions, enabling collaboration with a host of companies from around the world.  Our presence at Mobile World Congress enables us to effectively communicate the incredible progress we have made over the last 12 months, as well as the benefits we continue to deliver to our customers through our data experience leadership.”

The design of the distinctive two-storey experience was created to capture the playful and energetic identity of the refreshed Ooredoo brand.

Mike Kunheim, Managing Director, Jack Morton Worldwide said: “Mobile World Congress is the premier industry event and as such is a critical platform for brands. We are delighted to help Ooredoo showcase its next-generation technologies, through the creation of a truly compelling and inspirational experience.”

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