Ericsson’s presence at Mobile World Congress (MWC) this year brings to life the opportunities afforded by the brand’s vision of the Networked Society and its collaboration with customers and partners to create pioneering work at the digital frontier. Ericsson has partnered with global brand experience agency, Jack Morton Worldwide, to create the experience, which takes place from the 27th February to 2nd March at Fira Gran Via, Barcelona.
The vision of the Networked Society is one of an ever-more connected world where people, business and society are empowered by this connectivity to reach their full potential and create a more sustainable future. Information and Communication Technology (ICT) is a key driving force for this transformation, and the essential infrastructure it provides could help to address some of the greatest challenges facing our planet. 40% of the world’s mobile traffic flows through Ericsson’s networks, so as an ICT leader, Ericsson has the technologies, services and expertise to help enable this transformative change and to do so by collaborating at the digital frontier of a disruptive world.
Cecilia Dahlström, Head of Experience and Events, Ericsson said: “Mobile World Congress is an important sales and marketing platform for Ericsson. This year the experience is designed to showcase the innovative work with our partnerships, in order to reach out and inspire operators, developers, industries and governments. With our partner, Jack Morton, we have built an experience that is immersive and inspiring, bringing to life the vision and opportunity of a new day at the digital frontier.”
With partnerships integral to Ericsson and its vision of pioneering at the digital frontier, the experience has been designed to recognise and stimulate collaboration. For example, the ‘partner wall’ highlights the work of the many exciting collaborations in which Ericsson is currently involved and the work of Ericsson ConsumerLab is showcased, revealing its valuable consumer insights and providing catalysts for conversation.
It is the 10th consecutive year for which Jack Morton Worldwide is the strategic and creative partner for Ericsson’s experience at MWC.
Mike Kunheim, Managing Director, Jack Morton Worldwide, commented, “In a world of changing industry roles, intense competition and financial pressure, Ericsson has a vision for a better, more collaborative future. We are delighted to continue our partnership with Ericsson in bringing this vision to life.”
The physical design of Ericsson’s space at MWC supports the innovative and immersive experiences within it by creating a dynamic, fluid and evolving structure, taking visitors on a journey of intrigue and impact. For example, a flexible stage design is used which evolves for each of the live action elements, including the media and analyst briefing, fireside chats with Ericsson’s President and CEO and a social mingle space.
In-keeping with the fluidity of the show, and to support Ericsson’s continued sustainability policy, the whole installation is completely reusable and adaptable for the remainder of Ericsson’s 2017 trade show calendar.
In total, the experience occupies 6000sqm, boasting tiered meeting rooms to optimise space and allow for the exploration of unique customer challenges through conversations and immersive experiences. The Ericsson space also contains two cafes and a meeting lounge.