What does the next wave of experiential events look like?

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Andrew Perrott is managing director of Chorus, a London-based brand experience agency with a worldwide client base.

This episode sees Andrew discussing a recent project for luxury Diageo brand Johnnie Walker Blue Label in Singapore and the Chorus capacity for bringing theatrical elements into the immersive experience.

He goes on to talk host James Dickson through the agency’s pandemic learnings, house term ‘radical creative’, living and dying by the idea, exploiting sound, provoking long-term experiences and brand advocates.

Across some 45 minutes the podcast looks at the ‘blank page brief’, extending the reach of content from a live activation, digital thinking and becoming more integrated with the bigger picture before diving into the Chorus makeup and its evolution.

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Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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