Experiential marketing agency N2O connected beauty brands with thousands of festivalgoers at the recent All Points East festival, with the launch of its pop-up activation, All Out Beauty.
L’Oréal, Lynx and Beauty Bay offered visitors complimentary beauty treatments and brand experiences, which included face glitter, festival hairstyles, body paint and photo opportunities.
On top of the activation, a rooftop chillout and bar area was set aside for invited guests and beauty influencers to take in views of the festival.
All Out Beauty, the UK’s first multi-brand beauty activation, supports festivalgoers experimenting with adventurous looks and using fashion, make-up and grooming to express themselves by making beauty a source of confidence, not anxiety.
The experience will be popping up at next month’s Barclaycard presents British Summer Time Hyde Park, followed by Y Not, Boardmasters, Victorious and Fusion festivals later this summer.
Commercial Director at N2O, Clare James, said: “The brand mix we delivered at All Points East was a perfect match for the festival demographic. We’ve still got a few spots left for later this summer – but only the most exciting, inspiring and ambitious brands need apply!”