Keith Prowse, a UK supplier of experiences, launched its research on the changing face of the hospitality sector on 23rd May at IMEX 2019. 

Sam Coates, head of marketing at Keith Prowse shared the analysis and findings from the quantitative research which had responses from more than 400 organisations. 

Titled ‘People Buy Experiences’, Keith Prowse’s white paper gives thought leadership on the changing face of hospitality. The paper also looks at the demands, trends and best practices for guest engagement and retention that lead to the creations of world-class experiences. 

Carried out in early spring 2019, the study shows a marked reliance on hospitality being used to engender trust between organisations and their stakeholders. The paper points to hospitality being used to nurture and re-ignite relationships by creating opportunities to interact in person; taking the online offline and creating personable, meaningful and lasting interactions. The white paper also makes reference to a new generation of guests and how their social media shares help build their personal brand equity. 

The findings were launched at IMEX Frankfurt on 23rd May at 11am on the Research Pod at Stand 9550 and are now available for download.

Sam Coates, head of marketing at Keith Prowse commented, “We are excited to share this research and the learnings it brings. The paper takes an outward look at the business of hospitality to understand what tomorrow’s guests want and what influences them to attend. 

“The business of hospitality has always been about building networks and, increasingly so, it’s about nurturing trust between hosts and their guests.” 

Molly Hookings
Author: Molly Hookings

Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: