Epson – the world’s leading projector manufacturer – provided stunning high lumen laser projection mapping to support the launch of Richard Quinn’s new 2019 fashion range at London Fashion Week earlier this week (18 September.) The focus of the fashion show was on Richard Quinn’s designs for the show, which were printed on Epson digital textile printers.

British designer Richard Quinn is hot property, with his dramatic digitally printed textiles having caught the imagination of the fashion world and A-list celebrities with recent accolades including the inaugural Queen Elizabeth II Award for British Design, which was presented to Quinn by Her Majesty The Queen.

As part of Epson’s on-going relationship with the designer, now in its second year, the global technology firm is sponsoring Richard Quinn’s latest London Fashion Week show with the launch of his new range. In addition to having all fabric printed on an Epson SureColor digital textile printer, Epson is also supporting the launch of Richard Quinn’s new 2019 range with stunning ProAV projection mapping designed to dramatically enhance the catwalk experience at the show.

The sponsorship is an opportunity to showcase Epson’s market leading capabilities in both ProAV and digital textile printing. Epson and its creative partner CrucialFX, is using its latest 25,000 laser lumen EB-L25000U projector, and four Epson 15,000 lumen EB-L1755U 3LCD laser projectors to create an immersive and dramatic atmosphere during the show. The projection mapping will complement Richard’s fashion designs on the catwalk, and enhance the impact from a philharmonic orchestra2.

Richard Quinn creates and prints everything for his independent retail customers using an Epson SureColor SC-F9200 inkjet printer. Quinn’s ability to produce unique high-impact striking designs and colourways for all his outfits using an Epson printer has enabled him to offer each retailer highly customised textile designs. “Each can choose an exclusive textile design composition for each piece which is very exciting for them and their customers,” he explains. “No other stockist will carry the same design. That’s the power of digital printing – I have total flexibility to customise designs and produce the exact quantity, without any waste, here in my London studio.”

In addition to the Epson textile printer, Quinn’s studio includes an Epson SureColor SC-S80600 printer which enables him to produce bespoke paper, vinyl and film coverings for use on walls, windows, floors and to wrap 3D objects “What’s exciting is that I can design and print customised and limited-edition textiles and wall/floor coverings and shrink wrap materials all under one roof, or work with Epson-equipped specialists all over the world to produce materials close to the venue, secure in the knowledge that the colour vibrancy and high quality will be the same.”

Richard Quinn, commented: “This show combines for the first time Epson’s printing and projection world-class technologies – Epson’s passion for pushing their technologies to their limits is very exciting – the printer team has been very supportive and now I can integrate visual imaging to my show.”

Heather Kendle, market development manager, Epson Europe, comments: “It’s inspiring to see how Richard is exploring the considerable flexibility of Epson digital textile printing. Our technology is changing the business of fashion, giving designers like Richard more control and a powerful platform to print high quality designs in a variety of sizes quickly and with customised colours and fabrics. Important too is the environmental benefits that digital printing brings compared to traditional textile printing processes. It uses up to 70% less water, 80% less energy and, by enabling designers to print and produce exact quantities on-site or locally, it dramatically cuts waste. The design potential and impact on the fashion industry is very exciting.”

Neil Colquhoun, executive director, professional displays, Epson Europe, says: “Epson is delighted to support Richard Quinn with the launch of his new 2019 fashion design range at London Fashion Week. The sponsorship has provided Epson with a unique opportunity to demonstrate the powerful impact of projection mapping and shows how we can create stunning, colourful and totally immersive experiences in confined spaces, overlaying and enhancing Richard’s unique designs, using the latest, best-in-market high lumen Epson 3LCD laser projectors.”

Across the world, Epson has held the number one market share position for projectors for 17 successive years, with total global sales of projectors of 22.3 million since 2006. Epson is also the top projector manufacturer for all business projectors across the whole of EMEAR and rest of CIS. Epson’s volume share of the total EMEAR & rest of CIS projection market now stands at 31.3 per cent, an increase of 120 per cent in units sold from 6 years ago.

Epson is also the market share global leader for projectors above 6,000 lumens.

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.