Ioana Iliesiu, Design Director at the Bompas and Parr Studio, London will be kicking off the Series with her lecture: The B & P Laws of Experiential Design. Event design and its intersection with event technologies is an often discussed topic amongst event professionals. Industry professionals wanting to know more about event design and technology have the opportunity to attend a series of free lectures at the University of Westminster this autumn.
The School of Architecture and Cities will be hosting the Event Design – Open Lecture Series on Monday evenings at their central London Marylebone campus from 24th September to 26th November 2018. The lecture series sees eight experts exploring various design and technical approaches to creating immersive live experiences. The initiative is being supported by the International Live Events Association’s UK Chapter and the Event Marketing Association.
Bompas & Parr is globally recognised as the leading expert in multi-sensory experience design. The studio works with commercial brands, artistic institutions, private clients and governments to deliver emotionally compelling experiences to a wide variety of audiences. Bompas & Parr brand activations boast a bold ambition, distinct aesthetic style and interpretive vigour that’s unrivalled among creative agencies.
The studio works to experiment, develop and produce projects and experiences as well as provide strategy, analysis and advice for brands to increase consumer engagement through experience design. Genre-defining projects include Alcoholic Architecture, an inhabitable cloud of gin and tonic; the world’s first Multi- Sensory Fireworks display for London New Year’s Eve 2013; and the Taste Experience for the Guinness Storehouse in Dublin. Bompas & Parr also founded the British Museum of Food, the world’s first cultural institution exclusively dedicated to food and drink, and has published six books that explore humankind’s relationship with food.