Behind the scenes at Shocklogic


CEO John Martinez, a quantum physicist, founded Shocklogic in 1997. One of the earliest exponents of event technology as we know it today, Shocklogic was developing/providing platforms for virtual events far in advance of the pandemic shift in thinking/delivery.

Thick with life experiences, from interviewee and from interviewer/host James Dickson, this episode delivers a deep examination of the Shocklogic method and the Martinez management mindset.

John Martinez talks rethinking the work/life balance, always delivering for the team, intelligence and discipline, algorithms, taking opportunities, the 10,000-hour rule and the ‘love the one you’re with’ logic.

Prompted by James Dickson he goes on to discuss the company’s cultural shift, its ‘always on’ commitment to simplifying the lives of event organisers, meditation, ‘quieting the chat box’, mindfulness for the Shocklogic masses and a whole lot more.

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Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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