Behind the scenes at GEO Business by Diversified Communications


Initially created for trade associations and societies working in the geospatial industry, GEO Business offers a dedicated space for these companies and organisations to exhibit their services and products.

Over 2,600 visitors from more than 50 countries attend the trade show every year, offering exhibitors a large and captive audience to which they can showcase their businesses.

Its technology partner, D2i Systems, has provided the software needed to keep the show running since it launched in 2014.

Versha Carter, founder of the GEO Business events, and Matthew Wilson, sales and marketing director at D2i Systems, spoke to Event Industry News on the logistics, planning and technicalities behind organising the trade show. 

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.