Banks Sadler has hired two new Producers, to help strengthen the company’s creative offering.

Samantha Penman joins from Coalition Talent where she worked as a Senior Events Manager delivering creative high-end events including store launches, B2B press days, international media trips and London Fashion Week events. Penman has seven years’ PR and events experience and recently delivered a series of live brand activations for The Official Charts, as well as working with a leading virtual reality music platform in the US.

Penman says “I’m really excited to join such a credible and well-established global events company. I’m looking forward to bringing my experience within the fashion and music sector to compliment and grow new opportunities with the production team”.

Elaine Byrne joins from Pavegen, the smart flooring technology company. Byrne has been in the industry for ten years.  With a background in interior architecture and furniture design, she has experience in delivering a variety of events from brand activations and car launches to music awards and fashion shows. She has worked across a variety of clients including Microsoft, Audi, Adidas and Google.


Byrne says of the hire “Banks Sadler has an outstanding reputation as one of the longest-running and leading names in event management. It’s a really exciting time to join the growing in-house production team and I’m looking forward to being involved in that expansion, working with the team, and bringing creativity and expert delivery to our clients

Jon Coventry, Director, Production Department says of the new hires “We are delighted to be continually expanding the creative production department. These new appointments reflect our ability to provide both a full-service offering and engaging and innovative solutions for our clients. We have had a significant increase in demand for our creative production services and it’s fantastic to have Samantha and Elaine join our team to help strengthen this ever-growing offering.”

These appointments follow a successful year for Banks Sadler which saw the company achieve another year of growth and taking the title of Global Agency of the Year at the C&IT Awards.

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.