Next-Level Integration

Websites created with Aventri’s new Website Builder take advantage of the full power of the Aventri platform, covering every aspect of the event lifecycle. For the first time, site creators can access data in an instant from the entire event platform to deliver content dynamically and tailor registrants’ experiences.

By contrast, websites developed with other builders are connected to simple registration forms, but not to the entire event platform. Here’s what this means for events professionals …

More Customisation

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Using the new Aventri Website Builder, they can leverage their registration, marketing and other systems to drive more conversions.

For example:

  • These new-generation websites can deliver different content based on real-time marketing needs, such as promoting sessions that aren’t filling as quickly as others.
  • Organisers can easily use surveys to shape content delivery in real-time.
  • Planning multiple events? These websites can even automate a customised listing of other upcoming events in the same industry or geographic region.

With other website builders, event profs have a tougher time creating workflows from marketing and registration. They have to develop cumbersome workarounds and manual customisations. These “fixes” take extra time to set up. Plus, they’re difficult to maintain and replicate at scale for other events.

Enhanced Data Security

As another advantage, website scripts created with Aventri’s new builder run on the web server, not on the user’s browser as in other solutions. Running websites on servers is not only the quickest way to customise content. It also enhances the user experience and keeps data secure.

Other websites access data through public APIs, but that requires more data transfers and requests made from users’ browsers. This is a key consideration for mobile devices, where bandwidth and slowdowns have a big impact on the user experience.

What’s more, running website scripts on a server enhances data security. No API keys or logic rules are exposed to users via code that can be manipulated in the browser.

Ease

Aventri’s new Website Builder was developed in response to customer feedback on the features they want most.

Despite its sophistication, the solution is easy to use. Event profs can quickly set up websites to match their brand guidelines without help from IT. These sites are simple for attendees to navigate, too.

The new Website Builder is in beta now and slated to hit the market during the Fourth Quarter.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.