Well Dressed Tables (WDT), a catering equipment hire company, part of Arena Events Group plc, has signed a two-year contract to provide operational services for London-based start-up CupClub™, an innovative returnable packaging service for drinks. 

CupClub™ offers a returnable packaging service with a tailored end-to-end service helping to eliminate single-use plastic packaging. The start-up was recognised earlier this year by the Ellen MacArthur Foundation in its Circular Design Challenge awards, and already has some large customers including the John Lewis Partnership.

In early 2018, the start-up approached Arena looking for a logistics partner to service their customers. The Arena Well Dressed Tables division assisted with the development of operational services thanks to their extensive experience in the catering equipment hire industry, their industrial size facility and capabilities. 

CupClub Photo©Steve Forrest/Workers’ Photos/

This new venture with CupClub™ forms part of Arena Group’s wider focus on sustainability across the entire global organisation and opens the company up to new opportunities in the corporate sphere. Arena’s involvement in this revolutionary concept is an important message to the wider events industry to use their capabilities to lead change within as well as outside of the events sector. 

Chris Piggott, managing director of Well Dressed Tables, commented: “We are really proud to be working with Safia and her team on such a trailblazing initiative. We have the experience, capacity, and capabilities to provide a truly seamless operations service for them, providing the collection, washing, and return service.” 

WDT, part of Arena Group, is one of the largest catering equipment hire companies in the UK, with the facilities and capacity to service 30 million cups a year. Some of their clients include major events like Cheltenham Festival, Wimbledon, ATP Tennis Finals and Glastonbury. 

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Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com