New vertical allows clients to transform Allcal into their own branded event app that’s 100% compliant with the new Apple App Store guidelines.

At a time when it’s more important than ever for events to offer a custom, branded experience to their attendees, Apple’s new App Store guidelines have made it even harder to publish a white label app. That’s why Allcal Events is excited to announce a better way to create a unique app for your attendees – the Branded App Solution.

Clients of Allcal Events can now select their own colour template, logos, and even app icon button to customize the Allcal app for their event attendees. This comes on the heels of the Apple App Store rejecting white label or duplicate event apps in what is commonly referred to as Appageddon, leaving many events, conventions, and trade shows in need of an alternative. Allcal has the solution and is 100% compliant with the new App Store guidelines.

“The new Apple App Store guidelines are a great thing for users and event organizers alike because it will force developers to make better apps,” states Allcal CEO Daniel Cocanougher. “But it will also leave a big hole in the event app industry and many organizers scrambling – that’s where Allcal can help.” Allcal is the aggregator or “picker” model that Apple specifically refers to in the updated App Store guidelines as an example of what is acceptable.

Since 2014 Allcal has offered a social calendar solution for personal use that seamlessly syncs events in real time. Allcal is available on the Apple App Store and Google Play for free. The tech company launched Allcal Events in 2016 after being approached by major conventions about custom branded solutions to their event app problem. Allcal Events allows clients to build custom web calendars that reflect the branding of their events to seamlessly embed within their own website as well as an extensive custom calendar within the Allcal app.

The numerous filters on Allcal Events can handle even the most complicated scope of multi-day programming with colour-coded filters. The new panel schedule creator allows clients to have creative control in an interface that’s easy to use. Allcal Events clients can add links, images, Twitter feeds, and more to schedules.

In-app chat rooms allow users to communicate in real time, building excitement and community for events. Clients can also promote and sponsor important chat messages to be seen by event attendees. All updates to the schedule update in real time, sending a push notification to event attendees.

Allcal Events also features convenient in-app ticketing services and complete event and calendar management system within the dashboard so that clients can manage everything in one place and see valuable engagement data. No coding is required to utilize Allcal Events. The branded app package costs $3,000 per year, considerably less than the cost to develop one’s own app. Allcal Events is offering a promotional discount of 10% with any contracts signed when you mention the promo code EVENT.

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Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.