All Out Beauty continues to shine at Barclaycard presents British Summer Time Hyde Park

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Experiential marketing agency N2O has continued to enhance the festival experience by offering free hairstyles and glitter makeovers courtesy of major beauty brands.

All Out Beauty – N2O’s multi-brand fashion and beauty activation – popped up at Barclaycard presents British Summer Time Hyde Park, where festivalgoers enjoyed glitter makeovers from beauty giant Wunder2 and festival hairstyles from L’Oréal.

Visitors bought festival essentials from Accessorize, while Brand Ambassadors captured their festival memories for them with HP Sprocket instant printers. Deep in the summer heatwave, revellers also welcomed free samples from Lancaster sun care.

All Out Beauty’s luxury rooftop bar, situated above the branded ‘zones’, is a venue where guests, press, VIPs and social influencers can relax, attend exclusive events and enjoy great views across the festival.

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To extend its reach beyond those attending the festival, All Out Beauty invited social influencers to visit the activation and share their experience with their followers. Eclectic fashionista Julia Safe, curator of minimal-chic Emily Lavinia, and London stylist Alice Marsh were among All Out Beauty’s invited guests. The activation was also visited by influential bloggers Sophie Hannah, Joanna Paige and Felicity Hayward.

As the festival coincided with the World Cup semi-final screening in Hyde Park, makeup artists from All Out Beauty offered England and Croatia fans the chance to be painted in their national colours.

All Out Beauty is the UK’s first pop-up festival fashion, beauty and grooming experience. It debuted earlier in 2018 at All Points East Festival. Visit the All Out Beauty website to find out where to see it next.

Paul Allott is a director and co-founder of Event Industry News, Event Tech Live and the Event Technology Awards.