All About Events is the conference for ‘maintaining good working practices’


The forces behind event company, Jenny Inc Ltd, are delivering a one-day conference, All About Events, on 16th July 2019. This event will throw the spotlight on creating good practices within the industry, working with event professionals to help improve efficiency, organise planning processes and expand their experiences when planning events.

Having been a year in the planning, All About Events will benefit anyone working in events, from managers and assistants to freelancers and start-ups.

Commenting on the event, director at Jenny Inc Ltd, Jenny Phillips, said: “In a lot of companies and organisations, there isn’t a beneficial structure that help organisers learn and implement good practises. They’re expected to know everything about putting on different types of events without senior expertise to guide them.”

Wanting to change this, Jenny sought to create something that focussed on improving the development of individuals in the industry. She explained that organisers who gained a better understanding of the various aspects involved in event-planning were much more likely to plan effectively and successfully.


“I want this conference to be something that delegates can attend and really take away useful tips and information that can improve and support how they work,” Jenny continued.

Delegates can expect a series of workshops that focus on different topics that Jenny feels are important to understand and create good working practices. Speakers include, Cvent’s business development manager, Tim Sutter; Mosaic Events’ director, Sarah Byrne; EventWell’s founder and director, Helen Moon; and S.T.O.R.M 4 Event’s founding director, Steve Blake.

All About Events 2019 is taking place in London at etc.venues, Monument, just a short walk from the mainline train station. The Underground also offers easy access with Monument and Tower Hill being the closest stations.

Use the discount code AAE2019CONF20 to receive a 20% discount when booking through this article. Email for more information.

Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: