Agency 21 acquires NYC-based art market, merges & rebrands as A21

The Miami-based marketing and event agency has merged with NYC-based creative events firm, transforming into a fully rounded lifestyle branding agency


A21, formerly known as Agency 21, a national leader in culinary event and festival production, is thrilled to announce their acquisition of Art Market Productions, a New York-based creative events firm that designs, builds, promotes, and produces important cultural experiences worldwide. The merge is A21’s latest step to build on their continued success and expand and diversify beyond their culinary expertise, transforming into a fully rounded lifestyle branding agency.

Known for nationally acclaimed events like Atlanta Food & Wine Festival, Cochon555’s Heritage Fire Tour, and Whiskies of the World, A21 will widen their global events business, adding a plethora of popular art fairs into their portfolio including Art Market San Francisco, Art on Paper New York City, Ft. Lauderdale Boat Show, and many more. This provides an opportunity to bring an extensive network of resources for existing partners, while providing guidance and leadership in the US market for a rapidly expanding event agency.

“With culinary under our belt and dabbling with one-off clients in fashion and sports, we felt it was time to enter into other verticals such as art so we can be even more of that one-stop shop. With the new merger and expansion, we now have our own in-house production and experiential arm, enabling us to ideate and build our sponsor activations all under one roof as opposed to outsourcing these services,” says Brett Friedman, Partner & CEO of A21. “We could not be more excited about this next step in A21’s evolution and for all the opportunities this will open up for our team and our loyal following of festival-goers.”

With offices in Miami and New York alongside satellite teams in Houston, Dallas, and Atlanta, A21 has amassed a remarkable portfolio of clients and events from coast to coast in 27 markets. Since its establishment 16 years ago, A21 has become a fully integrated marketing company made for the fast-paced and challenging 21st century.

To accompany this merge, A21 will debut with new branding, celebrating the agency’s evolution after 16 successful years.

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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