AEG signs Festicket as official partner for 2020 UK festivals

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The deal names Festicket as an official partner for both American Express presents BST Hyde Park and All Points East.

Festicket and AEG Presents have come together in a partnership which sees Festicket named as an official ticket and exclusive travel package partner for the 2020 edition of All Points East, headlined by Tame Impala, at Victoria Park.

The deal also names Festicket as an official ticket and travel package partner for American Express presents BST Hyde Park, currently headlined by world famous girl group, Little Mix.

AEG Presents is one of the world’s leading companies in live entertainment, promoting sell-out UK tours for the likes of Justin Bieber, Bon Jovi and Shawn Mendes.

2020 will see American Express presents BST Hyde Park feature Pearl Jam, Taylor Swift and more. All Points East has won numerous industry awards and featured artists such as The National, The Chemical Brothers, The Strokes and Bon Iver.

Festicket has developed a global network of travel partners alongside its innovative ticketing platform, bringing a hassle-free experience to fans booking festival tickets worldwide. The partnership will afford All Points East and American Express presents BST Hyde Park fans a seamless experience for booking festival ticket and hotel packages.

Jim King, CEO European Festivals, AEG Presents, commented: “We’re excited to be announcing Festicket as a partner. They’ve built a strong audience base and a dynamic marketing offering which complements our wider ticketing strategy.” 

Greg Holmes, commercial director at Festicket, said: “We’re delighted to be working with such a prestigious promoter in AEG Presents, and with American Express presents BST Hyde Park and All Points East in particular.

“We’re really excited to show what the Festicket platform can do for fans, streamlining their usual booking process, reducing stress and ultimately allowing them to enjoy the event to its fullest.”

Molly Hookings
Author: Molly Hookings

Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com