Admission Replay: How to Make Your Brand Stand Out from the Rest


A presentation by Bryony Gomez-Palacio, co-founder of Brand New, on the history of their popular branding and design conference, curated over the past 7 years.

This talk was first seen at Admission: Stories from the People Behind Great Events hosted by event software company, Tito.

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Intro: 0:00
Who is Under Consideration?: 0:25
What do we do?: 0:52
What is Brand New?: 2:10
The first Brand New Conference (2010): 3:40
RISK: 5:34
Brand New Conf, 2011: 6:05
DOUBT: 7:23
Brand New Conf, 2012: 7:38
BLOOD: 8:38
Brand New Conf, 2013: 9:03
SWEAT: 10:38
Brand New Conf, 2014: 10:58
FEAR: 12:55
Brand New Conf, 2015: 13:38
OCD: 16:52
Brand New Conf, 2016: 17:21
SPARK: 20:23
Brand New Conf, 2017: 20:35
Brand New, 2018: 22:56
GRIT: 27:04
Conclusion: 27:44

Accessibility: – Subtitles are available – For accessibility requests such as audio description please contact admission at

For further information:

– Production, videography and editing by

– Find Jessie online at

– Find Tito online at and at

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.