Admission Replay: How to Do Developer Conferences Right


A presentation by Sandra Persing, global head of strategy for sponsorship and events at Mozilla. Here she speaks about her path to developer evangelism and organizing successful events specifically for technical audiences. This talk was first seen at Admission: The Stories Behind Great Events hosted by event software company, Tito.


Intro: 0:00
Why events for developers?: 1:59
What developers want: 4:16
Which events? 5:43
Creating Mozilla experiences: 10:29
Beyond Mozilla: Women Who Code and DevRel Summit: 16:51
Let’s just kill it: 19:18
Takeaways: 20:28

For further information:


– Production, videography and editing by

– Find Sandra online at on Twitter

– Find Tito online at and at

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Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.