Admission Replay: Building Strong Communities Through Events


A presentation by Jane Kwett, event marketing lead at Patreon on how she has gone from strength to strength building communities in this role, and in a previous tenure at Yelp.

This talk was first seen at Admission: The Stories Behind Great Events hosted by event software company, Tito.

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Intro: 0:00
Raise your hand if…: 0:41
Identify your community: 3:27
Brand your community: 7:59
Ask questions: 8:58
Mission, identity, story: 10:08
The Patreon origin story: 11:16
Events and outcomes: 14:10
Be intentional: 19:02
How to be intentional: 19:55
Be human: 26:33
Foster connection: 28:20

Accessibility: – Subtitles are available – For accessibility requests such as audio description please contact admission at

For further information:

– Production, videography and editing by

– Find Jessie online at

– Find Tito online at and at

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.