By Ian Webb, Head of Business Development, Eventsforce
Event management systems are a good starting point for all kinds of personalisation you may want to do to drive more engagement around your events – from invitations and event communications to personalised registration and schedules:
Personalising invitations can be simple and effective. By tailoring them as much as possible to the invitee, you can greatly increase their chances of attending. Your event management system can help you target people based on both their demographic and behavioural personas. So if you know that your attendee list is made up of corporates and academics, then you can create two separate versions of the same invitation with each one outlining the sessions that would be of interest to them. Remember – both audiences have a vested interest in attending your event, but they have very different goals and very different ideas on why your event matters to them.
2. Personalised Event Websites
In the same, you can use your event management system to tailor your event website for different audiences. For example, a landing page with information on peer reviews, abstracts and referenced publications may be more interesting for your academics. Whereas your corporate audience will be much more interested in seeing commercial ideas that the event aims to address, a list of other businesses that are going to attend and who they’re going to meet at the event. You may use the page to promote an early bird rate to an academic but may not bother for a commercial audience as academics are more likely to book their places months in advance due to budget allocations at the beginning of the year.
3. Personalised Registration Journeys
Event management solutions like Eventsforce can help you personalise the registration journey by creating different registration paths for each type of attendee. Before starting the registration process, segment your audiences – whether that be a delegate, sponsor, exhibitor, speaker, industry sector etc. You can then set up of your registration pages so that each attendee is led through a set of registration questions that are specific to their selected category. For example, exhibitors may get asked about stand sizes, whereas journalists may be asked to upload accreditation documents.
4. Personalised Communications
Your event management system can also help you personalise all your email communications in the run up to your event. Say you have an attendee who has requested a Vegan meal. Typically, this meal isn’t served with the main buffet, so they must liaise with the catering staff or someone from your team to locate it on the day. This isn’t a great experience for your attendee and gives you one more thing to think about on the day of your event. Instead, you can send the attendee a personalised registration confirmation email which includes details on where they can pick up their meal on the day of the event.
5. Personalised Schedules
Many event management systems feature programme management tools that make it easy for attendees to personalise their schedules at events. For example, Eventsforce has filtering options that allow people to view and choose sessions that focus on their chosen themes and interests. The system also allows them to make changes to their schedules whenever they want and stops them from double-booking if any of their sessions overlap.
6. Personalised Notifications
Your event management system can also help with personalisation when integrated with your event’s mobile app. By identifying your attendees’ interests and needs around speakers and sessions, your system can make it easier for you to personalise the push notifications you send through the app. For example, when an attendee registers for a session, the system can send them a reminder on the app 30 minutes before starting.
7. Personalised Networking
By integrating networking tools as part of your registration process or event app, attendees will be able to see who is attending that may be of interest to them and set up meetings with people they want to meet. These tools are quite good in that they don’t allow attendees to schedule meetings that clash with other meetings or sessions that they’ll be attending at the event. Or if the system knows if the attendee is leaving a day early, it won’t allow them to accept invitations for meetings on the next date.
To learn more about the Eventsforce event management system and how it can help you drive more engagement around your events, please contact one of our team at firstname.lastname@example.org or visit www.eventsforce.com