Exhibition design agency, 4D has been awarded the winner of most effective stand or display unit in the annual Field Marketing awards (held at Troxy) on Thursday 11th October 2018.
The prestigious Field Marketing and Brand Experience awards showcases the very best suppliers in the industry. FMBE celebrates leading creativity and provides the opportunity to champion best practice amongst several top agencies.
4D wasrecognised for their attention to detail and effectiveness for client Coriant at Mobile World Congress in February 2018. Entrants were required to illustrate how the creation and deployment of stand or display unit has driven success in the following: brand exposure, brand value or brand perception as well as displaying a creative match with the brand’s key strengths; marketing efficiency; sales.
“Whilst we have been known for expert exhibition and event design within the industry for many years, it is always wonderful when our work is recognised for both its creativity and delivery of result”, says Suzanne Malhotra, Client Director at 4D.
“When we met with Coriant prior to Mobile World the creative strategy was set around a theme‘The Sound of Disruption’, an idea to disrupt the industry and their perception within it,” adds Peter Allen, 4D Owner and Director. “It was then our ideas and perception of this theme that took the presence from an initial stand to an environment where Coriant could have exciting conversations with their brand community. For the project to be recognised for such a high level of creativity, and real business results, is a great reinforcement to designers everywhere”.
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
