Companies invest a lot of money to attend exhibitions, but it’s not often we see that investment reflected in a superior exhibition stand design.

The temptation to minimise costs through use of shell- scheme packages means businesses are wasting the opportunity to maximise their ROI. Not only that, but they could be risking damaging their brand identity in front of potential customers.

Yet it’s easy to do better with your exhibition stand design, as long as you nail the basics. Here are 3 guaranteed ways to improve the end result:

#1: Identify yourself

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Brand identity is everything when it comes to designing a successful stand. It’s not just about having a stand that fulfils a practical purpose at the exhibition, it needs to convey to attendees who you are, what you do, and what you stand for all within the minutes (or seconds) you have their attention.

Click here to continue reading this story in The Exhibition Buyer’s Guide

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.