When brands want to engage with their audience online, they face a significant challenge: their community is spread across multiple platforms. Audiences are fragmented. Some post on Instagram, some on LinkedIn, and some on niche platforms or private messaging channels. To truly reflect your community, you need a social media aggregator that pulls content from as many sources as possible.
That’s where Walls.io stands out. With 15+ supported sources in the industry and unlimited other sources through Zapier and API access, Walls.io’s social media integration ensures that no valuable content is missed, whether it originates from a global social network or a specialised niche platform.
Global sources: Capture every voice, everywhere
Unlike most social media aggregators, Walls.io goes far beyond that. It integrates with over 15 platforms, more than any other aggregator, covering everything from the biggest names to smaller platforms, forums, and even direct posting.
With Walls.io, you can pull in content from all of these sources.
| Walls.io Source | How content is aggregated |
| Direct Posts | Upload text, images, or videos directly without using social media |
| X (Twitter) | Keywords, hashtags, profiles, lists |
| Hashtags, business profiles | |
| Pages, mentions, albums, hashtags | |
| Pages, hashtags, keywords | |
| TikTok | Profiles, hashtags |
| Bluesky | Keywords, hashtags, lists, profiles |
| YouTube | Keywords, hashtags, profiles |
| Mastodon | Profiles, hashtags |
| RSS Feeds | Website and blog feeds |
| Flickr | Keyword search |
| Boards | |
| Vimeo | Keyword search |
| Keywords, subreddits | |
| Tumblr | Keywords, blogs |
| VKontakte (VK) | Hashtags, public profiles |
| Zapier | Connects Walls.io with thousands of other apps (e.g. Discord, Dropbox, Facebook Messenger, Twitch, Spotify, etc). |
| API Access | Use a single API to integrate and manage content from multiple networks and platforms. Ideal for custom workflows, custom app integrations, or internal tools. |
The inclusivity of sources also means Walls.io can support campaigns in any region. While some aggregators struggle with platform compatibility in certain countries, Walls.io’s global coverage helps you reach local networks and channels that others overlook.
Atlassian uses Walls.io for multichannel engagement
Atlassian used a Walls.io social wall at their Team ’25 conference to highlight attendee voices in real time. By collecting posts from multiple platforms, including LinkedIn, Instagram, Facebook, X (Twitter), and Direct Posts, the wall encouraged participants to share their experiences with the hashtag #AtlassianTeam25 for a chance to be featured live on the big screen. This multichannel approach boosted engagement, amplified authentic user content, and created a stronger sense of community among in-person and virtual audiences.
Focusing on source variety
Having the most sources makes Walls.io powerful for events and versatile for all kinds of use cases:
- Marketing campaigns: Capture UGC from every platform where your hashtag appears.
- Brand monitoring: Track brand mentions across major and niche channels in one place.
- Community building: Include posts from both global social media and smaller community hubs.
Social media aggregators are about more than just displaying content; they’re about capturing your audience’s complete story. Walls.io’s unparalleled range of sources ensures you won’t miss any conversations happening outside the usual networks.
Contact Details:
https://walls.io/request-a-social-wall-demo
https://walls.io/
https://www.linkedin.com/company/walls-io/
Schönbrunner Straße 213/215, 3rd Floor,
1120 Vienna, Austria
Austria: +43 (1) 890 46 89,
United States: +1 (858) 252 06 25
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Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
