TicketSource aim to provide the best online ticketing technology for event organisers regardless of size or budget. As part of that aim, they have launched five major new tools and features, to assist event organisers in their compliance with the upcoming GDPR data protection law.

1              Granular marketing consent
2              Named third-party consent
3              Customer data retention period
4              Customer data privacy policy
5              Customer data export

If you would like to try out these new features, under no obligation, you can sign up for a free account via the button below.

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  1. Granular Marketing Consent

All marketing consent options are now presented to the individual specifically on an opt-in basis. If an option is not selected then marketing consent will not be sought and you will not be able to market to that individual via that method of communication. TicketSource will keep an audit log on granular consent for all your customers as required under GDPR.

  1. Named Third Party Consent 

Within each individual event, there is now a third party marketing option, allowing you to name the third party and offer specific, positive opt-in marketing options. TicketSource will keep an audit log on granular consent for third-parties for all your customers as required under GDPR.

  1. Customer Data Retention Period

TicketSource have now made it possible for event organisers to set their own data retention periods, having the individual’s data automatically purged from the servers when it falls outside of the specified retention period.

  1. Customer Data Privacy Policy

Event organisers are now able to upload their own Data Privacy Policy into the TicketSource system. This policy will be presented to the customer when collecting their contact details during the booking process.

  1. Customer Data Export

Enhancements to the existing customer data exports have improved functionality to report on your customers based on the new granular marketing consent options. Additionally, named third-party filters have been added allowing event organisers to export customer data based on their own privacy options or event booking details.

The advice outlined in this article is only meant to assist you in your GDPR compliance and not intended as legal advice. We strongly recommend you take your own legal advice in deciding how to comply with GDPR.

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.