MD Richard Belcher joined First Sight Media in 2006 when the company was primarily focused on producing DVDs and VHS tapes of graduation ceremonies. Richard helped spearhead First Sight’s subsequent step into the corporate sector; conferences, exhibitions – not least Event Tech Live – and general video production, which in turn led to streaming live events, FSM’s “niche” as Richard puts it. Tellingly, the last shoot before lockdown was for a hybrid event.
In this episode, hear how First Sight has adapted its experience to fit the new environment since March 2020, fitting with the speed people/clients want to work in delivering their virtual and hybrid pivots.
As well as discussing some of the common misconceptions, Richard highlights how investment in terms of production value of the content is vital if you want to present a brand properly – especially if you’re charging people to watch.
On the flipside of that, he mentions the monetisation around ‘eyeball’ marketing via an example of an event that attracted 36,000 visitors on Facebook and its value to a sponsor that just wants to be in front of an audience.
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