Alvaro Cantos joins Creative Technology to manage Systems Integration division in Spain


Creative Technology (CT) is pleased to announce the appointment of Alvaro Cantos as the company’s Systems Integration Manager for Spain. Cantos will report to CT Spain’s Managing Director, Oscar Ramal, and oversee the growth of the Systems Integration division in the Spanish market.

With over three decades of experience working with high-level corporations and public bodies in Spain and South America, delivering audio visual solutions to theatres, meeting rooms, auditoriums, conference rooms, museums and exhibitions, Cantos now brings his wealth of knowledge of the systems integration market to CT.

“Completing many notable audiovisual projects in Spain allowed me to lead and take part in some of the most important projects in South America,” explains Cantos. “I had the opportunity and privilege to work on both the audiovisual and scenotechnic design of prominent venues such as the Teatro Biobío (Biobio Theatre), GAM Cultural Centre and Cervantes Theatre, Chile, just to name a few. Furthermore, I’ve also collaborated in other initiatives with multinational companies, including BBVA, Telefonica, Scotiabank, and PwC.”

After several years in South America, Cantos returned to his home country of Spain where he started looking for a company that would allow him to continue developing his skills. The newly-created position of Systems Integration Manager at Creative Technology Spain ticked all the boxes for Cantos.

“Knowledge of new technologies and creativity are two essential premises for the systems integration market, and these, among many other things, define Creative Technology,” he explains. “The company is known for its innovative approach and as an industry leader that exceeds customer expectations. This is something that I also feel passionate about having worked for so many years with end customers, offering a personalized service and understanding their needs and expectations.”

As part of the official unveiling of the Systems Integration division, CT SI will be exhibiting at this year’s ISE tradeshow in Barcelona. Team members from CT SI’s extensive global network, including the newly appointed Cantos, will be on hand to welcome visitors to the stand and offer the opportunity to discuss their forthcoming projects in more detail.

“We are very excited about Alvaro joining our team,” says Oscar Ramal, Managing Director at Creative Technology Spain. “We consider Alvaro’s experience in the integration sector and our company a perfect match. This means we now have all the tools necessary to successfully introduce the Systems Integration division to the Spanish market. 

“By complementing the range of services offered by CT globally, we have the support and negotiation strength of the CT Group and its parent company, NEP, making our collective relationships with suppliers, customers and collaborators much more advantageous. The new Systems Integration division at CT Spain, with Alvaro at the helm, will be able to cover the needs of our current and new clients in Spain and Portugal, and also in the south of France.”

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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