Launched in January 2017, Feast It is a smart smorgasboard of proven, independent caterers and bars designed to bring a new flavour to event catering front of house.
Put together by Digby Vollrath and Hugo Campbell, the former practiced in festivals and events on both sides of the Pond, the latter a journalist of some repute, www.feast-it.com, is a burgeoning database of traders, street food and beyond, searchable by budget, cuisine and dietary requirement.
Blossoming though seed funding, Feast It has served the likes of Oxford University, Virgin Sports, The Royal Academy, Quintessentially, the Roundhouse, London Zoo, Samsung and Deloitte already, together with weddings and countless private events.
It costs nothing to feature with Feast It. The company takes a simple, straight-ahead service charge-style 12 per cent from bookings, but all must pass the test in terms of quality and delivery.
“I worked in events long enough to pinpoint the struggle to find good consumer catering suppliers,” Vollrath says. “Feast It is a platform for companies we rate. There has to be a demonstrable quality in what they do. Supper clubs and restaurants with fabulous food and service, people we feel confident working with.”
The site is searchable by an event’s postcode and date too. Available options are listed, a click or a tap brings a breakdown of their background, type of food, set-up time, starting cost per person et al, and you can get in touch with the caterer from there.
With another round of funding underway, Vollrath highlights festivals like Field Day, On Blackheath, Wilderness as potential feeders on Feast It as the company seeks to grow beyond its 200 plus featured partners. Dirty Burger, Chapati Man, Hummus Bros, Pizza Pigs, Spinach & Agushi and Mei Mei’s Street Cart are just a handful of examples. The company has 45 alcoholic drinks partners too, a number set to grow as much as 300 per cent over the next 12 months.
“We’re about the independents’ excitement and quality. The event industry is willing to take meetings and listen to people and Feast It is a product of that process,” Vollrath says.