The last few weeks have been nothing short of surprising in the weather department. From beautiful sunny days and record temperature highs, to gale force winds and torrential rain, it has been unpredictable and a challenge for the outdoor event world. Once such event that was affected, was the Keswick Mountain Festival, held in the Lake District. The festival which brings together sports, music, entertainment, exhibitors and talks to the area for a weekend long event every year, was hit by high winds and severe weather warnings.
The highly experienced staff at the Keswick Festival had prepared for the unpredictable weather conditions with measures put in place to make the event safe for everyone involved. However, many stands and campers were affected by high winds with damage to the temporary structures that had been used.
Ordnance Survey who have partaken in the festival for the last few years had anticipated the ups and downs of the weather in the Lake District and used the Evolution Dome 10m dome structure, complete with bespoke fully printed cover in 2016. The Evolution Dome range has Sealed Air Beam technology which makes the structure safe in winds of up to 55mph. The team at OS had a very intricate bespoke printed cover made, with their logos, branding and a map of the Keswick area, making it the perfect branding for the company and the event itself.
As with the previous year, OS approached Evolution Dome to hire the 10m dome structure, complete with flooring, carpet and their bespoke cover, which had been stored and maintained by the Evolution Dome crew. The dome was set up within a 2 hour period, ready for the festival. During the worst of the bad weather it withstood the wind and rain when many less robust structures were badly damaged or blown away!
The Ordnance Survey team were delighted with the structure and how well it served not only as a brand awareness tool but a great shelter and robust exhibition stand in the bad weather conditions. The Evolution Dome team, expertly installed the structure ensuring all wind calculations were taking into account when securing the dome. This meant that the structure was safe and useable through the event.
The benefit of having the bespoke cover meant that the OS team had a fully branded structure, that can be used regularly, without the need to have to have an install team themselves. This took the pressure off the team, allowing them to concentrate on dressing the inside of the structure and enjoying the event itself.