Jeremy Basset, CEO and founder of Super Benji, joins James Dickson to explain how his AI-powered sales tool automates prospecting, personalises outreach, and helps event organisers find sponsors, exhibitors and speakers more efficiently. They discuss real-world results, use cases for big and small shows, and how AI can improve lead quality and reply rates.
The episode covers Super Benji’s origins, pricing approach, and quick time-to-results, and highlights practical tips for event teams looking to scale outreach without sacrificing community trust and personalised engagement.
EIN listeners can get a month free trial of superbenji.ai using the code EINFREE
This episode of the Event Industry News Podcast is sponsored by Present Communications. Present provides broadcast-quality live, hybrid and virtual event production, trusted by organisations where reliability really matters. From corporate town halls and conferences to high-profile live streams, they design and deliver fully resilient systems that work first time.
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Author: Sam Hyland
Sam is the assistant content manager for Event Industry News (EIN). Sam is involved in publishing news stories, videos and podcasts. Sam also collates the latest stories for the EIN e-newsletter. If you have a press release or story you think we might be interested to know about please email features@eventindustrynews.com
