We started out what seems like 100 years ago, making 35mm slides with a rostrum camera and tweezers. Back then only the MD would have slides – probably a new set each year with each slide costing approximately £50. That was 1996.
PowerPoint dealt a swift blow to the slide industry, so we moved into PowerPoint design, which lead onto interactive CD-ROMs and the birth on the phrase “multimedia”. This new phrase needed feeding so we started to produce affordable animation and video content.
I guess where this is all heading is that we’ve always looked to the future, especially as most of the things we used to do don’t even exist now.
We film a lot of events, award ceremonies, meetings etc. and around 2012 our clients started asking if we could stream theses events for those unable to attend, in remote locations or with crazy schedules. We initially resisted because webcasting had such a poor reputation as never quite working.
Clients kept asking, so we built our own platform.
Our goal was to offer our clients a full-service webcasting experience including filming the event, vision mixing and broadcasting live. The problem was that developers wanted your first born son and the deeds to your house to create a hosting platform.
Set up in response to the crazy quotes received from other webcasting companies, we spent nearly two years developing our own technology. Our microsites have been 100% designed and created in house and we’re very proud of their success – they’ve taken almost a year to complete and have been built purely on our clients’ needs and feedback.
Our microsites are secure and fully customisable to match any corporate branding and we include many interactive features for free, for example ask a question, voting and video on demand. At present over 150 sites have been created and we’re always working on extra features.
Click this link for a demo http://yourname.webcastlive.co.uk/
Highlights so far include streaming HM The Queen launching an Aircraft Carrier, webcasting Prof. Brian Cox Big Bang Live and broadcasting the cast of Captain America on Facebook Live to over 1 million viewers.
Our mobile streaming solution means we travel a lot – unbelievably it’s more cost effective for clients in New York, San Francisco and Sydney to fly us out rather than use local crew.
So for us we’ll continue embracing new technology (I think my tumble dryer is 4K ready).