Organising and planning your business expo or event is difficult enough, let alone trying to get people to show up! Unfortunately, relying on the distribution of flyers, mail invites and word-of-mouth will not guarantee you the results of a successful event. Luckily, utilising the power of social media allows you to expand your audience reach and generate buzz about your event online. Here, Alex Jones from digital marketing agency Hallam Internet, analyses social media tactics that have remained relevant, as well as upcoming trends the industry needs to be aware of.
Joining the Event Industry News podcast this week is Michael Balyasny, Founder of event management app developer Attendify. Michael joined host James Dickson to talk about the company’s giant leap into the unknown with the publication of their first product roadmap.
GES, a global full-service provider for live events, announced the launch of GES Measurement & Insight, solving a problem that has plagued the marketing industry for decades: how to holistically and accurately assess the impact of live events, activations and exhibits. GES is introducing a proprietary, standardised methodology that analyses four key metrics to tie event performance to business outcomes. The methodology provides valuable insights based on event data, a scoring system to compare against industry benchmarks, and actionable recommendations to enhance performance over time.
A major Hackathon will take place in Glasgow over the weekend of 13th – 15th April, designed to find practical ways of tackling the homeless situation in Scotland’s major cities. Scotland’s first-ever “Homeless Hackathon” will aim to be a spark for innovative solutions including apps, websites and other digital platforms.
Shelton Fleming turns ‘ideas into experiences’. Event Industry News asked Creative Director, Francois Nouyou, about his job and about Shelton Fleming’s role for brands ‘at the heart of the digital revolution’ in the context of the Mobile World Congress (MWC).
By MATT COYNE It was Sir Isaac Newton that said: “For every action, there is an equal and opposite reaction.” Now I know that’s physics and...
Event Tech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector specific stages, here you can catch up with content that you may have missed from last year’s event. From the Launchpad and Start-up Stage at Event Tech Live, 9th November 2017. Speaker: Panos Moutafis - Zenus
This week’s episode of the podcast welcomes Scott Vitale from Spigot Labs. Scott linked up with host James Dickson from his base in Denver, Colorado, to discuss the innovative tech that his company have developed for operators of beer festivals.
The UK’s largest full-service event technology company, Crystal Interactive, has strengthened its partnership with Slido, the live Q&A and polling platform for meetings and events, to provide pre-event advice on meeting design and onsite services to ensure maximum audience engagement. Slido can be accessed on any mobile device and allows event organisers to crowdsource top questions for Q&A sessions and get instant feedback via live polls.
Market leader and supplier of temporary inflatable structures, Evolution Dome to launch Conference and...
Market Leader and supplier of Temporary Inflatable Structures Evolution Dome is set to launch a new arm dedicated to the Conference and Exhibition industry later this month. "The new arm of the group will offer a unique in-house design service, ready to tackle any new and creatively challenging projects. We thrive on creating inspiring structures that reflect the needs of your specific project, brand, theme or event" - Quotes Ash Austin - Director.
Far and Beyond Events Ltd (FAB) have the pleasure of announcing their new Health and Safety division, as they welcome Andy Mackenzie into their growing team as Head of Health and Safety. As well as onsite Health and Safety cover, FAB will be offering H&S event documentation creation including CDM Management, Local Authority Liaison and Major Incident Planning. They have also launched an online H&S Induction Portal which can be tailored to any event.
By Jordan Waid, VP, Brand Experience, FreemanXP Freeman re-launched the Trend Lab earlier this year, an insight incubator that has been designed to address the challenges of an ever-changing world. To celebrate, we’re delving into a new trend each week, coupled with some real world examples. A pulse on newsjacking or ‘culturejacking’ ‘Responsive creative’ is a disruptive tactic that captures peoples’ attention. Newsjacking capitalises on a quick response to a fresh piece of news or a new trend. It works well for brands that are in tune with the world around them
Over 20 years ago Dutch event organisers discovered that cashless events create a better user experience, better security and better revenue. Attendees would buy plastic tokens and effectively create a low-tech closed-loop payment infrastructure. A lot has happened since then. Thanks to technology and the rise of digital payments, cashless events using RFID are becoming more and more common. When global market leader Glownet first introduced its system over 5 years ago, it was a novelty. 500 events in 38 countries later, Scott Witters, CEO of Glownet, reflects on the revolution the market has seen; “It is amazing to see the growth the market and Glownet has seen over the years. We are incredibly proud to have reached the 500-event milestone. It is a clear sign that adoption is accelerating and I am convinced that cashless events will soon become the standard”. Scott, however also agrees that there are many hurdles still to overcome; “many event promoters and brands still need to be convinced of the opportunities and benefits of cashless”.
On Tuesday 6th March 2018, the 15 mentees from the Fast Forward 15 programme will host Back in the Game at Egg London. The exclusive charity event will be a fun and informal evening of networking and entertainment, with all proceeds going to the Fast Forward 15 mentoring initiative and Smart Works, a charity that assists women back into work with confidence and style.
For the first time, exhibition stand specialists Quadrant2Design® will be exhibiting at International Confex 2018, the UK’s leading B2B exhibition for event organisers, to launch their new ‘Freedom2Exhibit®’ plan. Based in beautiful Poole, Dorset, near the famous Sandbanks Peninsula, Quadrant2Design® work with an international client base that includes The Bank of England, The Financial Times, Olympus, Guide Dogs for the Blind, Mercedes Benz, plus hundreds of other SME, charity, governmental and corporate organisations.
In this week’s episode of the Event Industry News podcast, James Dickson talks to the CEO of Malo Events Bryan Cooney. At the start of January, the company announced that its Kidtropolis event would see an NEC edition added to its portfolio. The event is run during the school holidays, and is centred around creating a large, vibrant play environment that cater for children up to the age of 12.
TSG and sister brand Definitive Security have won Approved Contractor Scheme (ACS) accreditation, the sought after set of standards overseen by the Security Industry Authority (SIA). Independently monitored, the exacting ACS endorsement process examines how well an organisation is managed, how effectively it services its customers and how well it treats its employees.
EWL (#Eventprofs Who Learn), the business networking club which launched in 2015 and currently has 90 members across its London, Midlands and the North Regional Chapters, has started the new year with a new advisory board and fresh vision for 2018. Their new vision and mission is to inspire stronger, collaborative event professional relationships by connecting people through shared knowledge, centred on values of active networking, knowledge sharing and honest open debate.
The London Summer Event Show returned for its fourth edition on 23 - 24 January at central city venue Banking Hall. It was the 8th event in organiser Story Events boutique event exhibition series (which also includes the London Christmas Party Show). This year saw record visitor numbers, as they welcomed 905 unique event buyers through the doors over the two-day event. Corporate Event Buyers saw the most impressive increase, with 670 in attendance representing a 25% rise compared to the last event.
There will be fundamental changes in the next five year affecting many aspects of the events sector – from the technology that will be used to the clients themselves. The changes will create new opportunities, unexpected challenges, and pressure to stay ahead of the game by spotting what’s next. Here are 10 developments that will come more to the fore in 2018 and could be major industry trends over the next five years:
The Security Industry Authority (SIA) has published guidance for private security operatives and businesses in the event of an acid attack. The initiative follows a rise in incidents across the country, a G4S security guard suffering injuries after acid was squirted at him while he was going about his duties in West Yorkshire recent among them. SIA guidance focuses on the following: